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27. Auflage des Duden

25/07/2017 Latest News

Im August erscheint der umfangreichste und aktuellste Duden, den es je gab. Er erscheint in einem völlig neuen Design und hat eine dementsprechend große Signalwirkung am Point of Sale. Was folgt ist eine groß angelegte Werbekampagne in Zeitungen, Funk, Sozialen Medien und öffentlichem Raum. In einer „multimedialen Kampagne“ soll ganz Deutschland auf „die Wortvielfalt und Aktualität“ des neuen Dudens aufmerksam gemacht werden.

Unter dem Motto „Das Wort der Stunde“ möchte der Verlag in den Sozialen Medien stündlich auf die Neuauflage hinweisen und „in der Presse einen Hype auslösen“. Dazu ist eine Kooperation mit der BILD-Zeitung geplant. Auch in U-Bahn-Stationen und auf anderen elektronischen Werbetafeln im öffentlichen Raum soll mit Bewegtbildern für die 27. Auflage geworben werden. Mitglieder der Dudenredaktion werden sich den großen Radiosendern für Interviews zur Verfügung stellen.

Wir sind gespannt!

Quelle: UEPO

 

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